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While most of the information is still geared towards shareholders, the athletic company's presentation is easily digestible and nicely organized. Most are targeted towards shareholders and aren't interesting for their customers, but Adidas breaks the mold. The renowned motor company knows its buyer persona is looking for more than a car -- it wants a luxurious experience and the brand has made sure even its website delivers that. Bentley's elegant about us page matches the brand and highlights its key selling points through stylish imagery.
Ecommerce UX: Design Strategies and Best Practices for 2024 - Shopify
Ecommerce UX: Design Strategies and Best Practices for 2024.
Posted: Mon, 27 Nov 2023 08:00:00 GMT [source]
Twitter: Brand Identity Loud and Clear
In other words, your descriptions should focus on your value proposition. The most effective descriptions are the ones that enable the shopper to feel and perceive the benefits of owning or consuming a product. As the saying goes, you don’t buy a drill because you want a drill. A subscription section is visible below the contact section, prompting site visitors to fill in their email addresses and join the brands' mailing list.
An introduction to your team
There’s absolutely no way to leave this About page being confused or unsure of what Medium’s brand is all about. You’ll be standing out from a sea of About Us and About Me pages in no time. She shows off her accomplishments while inviting website visitors to explore her work, follow her on social, or reach out to work with her. Instead of breaking up the image with text, Cathy overlays the text on the actual image, so website visitors get the feeling they are actually in her office with her. Her use of video to explain what she does also helps her stand out in a crowded space.
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By simplifying some of the basic information into these sections, you can leave room for a more engaging narrative on another part of the page. Dave, a banking company designed with humans in mind, offers an About Us page that includes simplified text and engaging illustrations. The Zebra’s About Us page focuses on the future almost as much as it does the past. The company opens with the headline, “Our path to success.” The paragraph about the business is concise, and the page immediately flows into a section about the company culture. Combining these elements with the right website builder and proper page design will help you transform a visitor into a customer.
What to read next
Keywords are the terms your target audience uses when looking for products you offer. By doing some research into how customers are searching and the terms they’re using, you can learn what kinds of phrases to include on your product pages. A customer service call line is attached to the contact form section, with a phone icon adding a unique touch. There is an accessibility icon pinned at the announcement section feature, giving users control of the site's layout. A bold contact form takes center stage on the page, prompting visitors to get involved and talk branding. I love how the FAQ section is visible on the page, helping visitors find answers to potential questions about the company and its services.
Your business model
This might be too simple for most companies, but it goes to show that you can break the rules and still have an engaging about us page. These guys look like they know how to have a good time, which is important because they are selling a combination of comedy and design. This message says we don't have all the answers, but we're building the tools that will help everyone find the answers. Transparency and honesty are good qualities when you're selling data -- or anything for that matter.
Splunk focuses on simplicity for its About Us page but adds elements like an interactive infographic and a video to highlight the brand’s scope and community impact. It is a fine example of an About Us page that showcases the benefits of its products while inspiring a sense of community among users. GoTo demonstrates how to create an approachable About Us page that is free of industry jargon, which is key when your audiences have varying knowledge levels. Even if your services are the focus of your homepage and dedicated product pages, summarizing them on your About Us page is crucial for alignment with brand values. However, I found four key components to making a compelling narrative with your brand story. If you’re genuinely stuck on an About page, you may be tempted to use a paid or free About page generator.
Creative About Us Page Examples and Templates
Once you’re finished, click the blue Save button at the top right. Now, you can see your changes reflected across all of your product pages. In the Product data box, you can also access settings for attributes and variables, if you’d like, along with purchase notes, reviews, and more. Here, you’ll find settings for the product SKU and inventory levels. You can also set low-stock thresholds, enable backorders, and more. The LiveChat for WooCommerce extension is a great option, even allowing you to provide customer support through external platforms.
of the Best Product Page Design Examples We've Ever Seen
Tesla’s ‘About Us’ page is a great example of how to tell your story in an engaging and interesting way. The company starts by talking about their mission, which is to accelerate the world’s transition to sustainable energy. The first About Us page design example belongs to a construction company for live events sets. It focuses on the clients and the experiences they would get had they chosen the company’s services.
Sometimes, simpler is better — as is the case with Brown and Coconut. This About Us page features a few paragraphs of text outlining the brand’s story and vision. Yellow Leaf Hammocks tells users about its product by describing how the hammocks empower artisan weavers and their families. The company breaks down different pieces of the story into sections that combine words and easily digestible graphics. I found that the best About pages quickly tell you the individual/company’s big-picture goals.
It’s a great example of how you can use visuals to tell your story and create a brand identity that goes beyond the usual wall of text. Allbirds’ brilliant use of elements like background videos and quippy phrases to draw in its audience’s attention already make its About Us page that much more memorable. Scroll further and you’re met with a founder's story, told in the third person.
If you have a point of view and know why you’re doing what you do in service of your customers, you have enough to start with. You can add the milestones you’ve crossed as you grow, improving your About Us page over time. Keep in mind that writing your actual copy in the first person (e.g., I, we) will help build a more personal connection with your target audience. At the very least, you can include high-quality behind-the-scenes photos that give visitors a glimpse into your business. If you’ve invested in digital marketing assets like videos or case studies, your About Us page is a good home for them as well.
Whatever you choose, stay true to your brand and keep your voice consistent. Even though this page is “about you”, you should consider your target audience while writing content for it. Use this page as another opportunity to connect to your audience, build a strong relationship with them, and give more insight into your business. On this page, your visitors should be able to find everything they need to make a final decision. The history of your company, your achievements, solutions, the team, testimonials, and any other information you decide to include. A strong about us page creates a human connection between a brand and the audience.
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