20 About Us Page Examples With Templates

Table Of Content

• Best Practices For Effective Design Of About Us Pages
• How Express Legal Funding grew organic traffic by 50,000% and simplified site management
• Strictly necessary data collection
• Tips for Designing a Beautiful + Functional About Page
• A Structure That Includes the Essential Building Blocks
• Your Vision And Mission
• Effective About Us Page Examples (with Best Practices)

The first key thing to include in your About Us page is a clear and concise mission statement. A good mission statement explains the purpose behind your brand and connects with your audience. Look at mission statement examples for inspiration before starting yours. So, you’ve built a great website using a leading website builder – now what?

Best Practices For Effective Design Of About Us Pages

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This page gives prospects a complete picture of your business and encourages potential employees to join the team. It’s also a good place for investors to learn more about your brand. The site also features a very cool animated video effect in the background, creating a sense of space and movement. The icons in the next section call attention to three specific services you provide. Further down the page, you can explain those services in greater detail.

How Express Legal Funding grew organic traffic by 50,000% and simplified site management

The bold color scheme (we love it) is minimalistic in its own way, with brief yet concise short paragraphs as you scroll down. Stripe also manages to strike a fine balance between their traditional (and well-known for its design expertise, by the way) brand language while keeping the content original. Amy Blaschka’s portfolio features plenty of white space, balanced out with a bright blue header that really pops and orange buttons for conversion actions (i.e., “Let’s talk”). In three sections — about, bio, and random facts — the audience gets the full ShaDrena experience, which is more than just design. The Calvin template makes integrating your contact information and personal story seamless. This template leads with email and phone numbers, and you can outline your services before including links to your work.

Strictly necessary data collection

Your website’s default formatting influences how your About page comes across to readers. Professional cook Molly Baz’s About page oozes personality through its striking design and fun language. As we learned from the United Nations page, it can take work to explain an organization’s mission and structure. The text shares statistics about climate change and awareness to explain the importance of incoming climate issues to the reader. This page also ends with a call-to-action to start using WordPress. If you have a product- or sales-focused website, you could benefit from adding one to the end of your About page.

About me pages vary‌, but most great pages include a few standard elements. They humanize their brand by showcasing the people behind the company. Good stories humanize your brand, providing context and meaning for your offering. What’s more, good stories are sticky — which means people are more likely to connect with them and pass them on. You can check your page speed using Google’s PageSpeed Insights. If you find your About page takes too long to load, consider reducing the size of your images.

A Structure That Includes the Essential Building Blocks

Here’s how Webflow cites a few media snippets on its About page to gain people’s trust and give them more insights about the brand. Your values speak a lot about your business and set clear expectations for those who want to work with you. Canva does a great job at sharing its core values with a short explanation of what each value means for your team.

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Lemonade has minimal information on its About Us page, but that’s on par for its branding. For example, the company uses excess white space on its landing pages to illustrate a pink pop dash. With a culture and leadership section, The Zebra focuses on people creating the company rather than itself. Approximately two-thirds of The Zebra’s About Us page is devoted to company culture and the leadership team.

How to Write an About Us Page

Unfortunately for marketers, the same difficulties could be said about brands. In fact, it's often harder to establish a personal connection with brands across the wide expanse of cyberspace. This small London restaurant put all the focus onto its food in its About Us page. Using minimalist and refined visuals, Lyon’s makes sure that the customer is aware that its food is sustainably sourced and that it has an extensive wine list. Without going into too much detail, Lyon’s still gives enough away so that all the relevant information is available.

Not only do Joe's illustrative self-portraits give him a personal brand that customers will remember, but they also show his expertise as a designer and animator. His website visitors can learn what he does in an easily digestible way. Ideally, your team’s photos will have a similar color scheme to your company’s colors.

Our designers can create a gorgeous website from SCRATCH to perfectly match your brand and vision — all coded with WordPress so you can manage your content going forward. After you describe yourself and your company, be sure to add your contact details. If a visitor has got as far as looking at your About Us page, there’s a good chance they’re thinking of working with you or using your service. Don’t miss that opportunity to convert them by making them search for a separate contact page. Your About Us page serves to sell your unique story and get buy-in from your visitors.

This is the place on your website where you can explain what your business is about and share company details, history, achievements, and more. A well-crafted About Us page can help you convert potential clients into real paying customers after they learn more about you and your business. As your users scroll to the end, consider how valuable the “real estate” at the bottom of your About Us page is.